CHICAGO, Ill. -- USA Rugby and the USA Eagles today announced a new partnership with Smith & Forge Hard Cider, the Official Hard Cider of USA Rugby.
“Smith & Forge is all about bringing back the grit and greatness of hard cider and USA Rugby could not be a better fit for our brand,” said Smith & Forge marketing manager Royce Carvalho. “Just like the blacksmiths of old who inspired our name, the men and women of USA Rugby are tough, hardworking and strong…. And after a hard-fought match, they’re going to love a cold can of Smith & Forge.”
As the official Hard Cider of USA Rugby, Smith & Forge has rights to use USA Rugby marks on products and marketing materials, in addition to gaining on-site visibility during official USA Rugby National Club Championship and domestic national team events. Sponsorship communications and activations will target legal drinking age rugby fans, players and USA Rugby members. Smith & Forge plans to bring its custom Smith & Forge arm wrestling machine to the Eagles’ international friendly matches across the country and also to offer samples of the crisp, hard cider. The Smith & Forge arm wrestling machine will be on-site during some of the biggest matches, including games against Scotland, Japan and Canada throughout June in Houston, Carson and Sacramento. Smith & Forge will also be activating at the USA Eagles vs. the New Zealand All Blacks game on November 1 at Soldier Field.
"Smith & Forge is an exciting new brand and USA Rugby couldn't be happier to have such a sponsor in this thrilling time for rugby in the United States," USA Rugby Chief Executive Officer and President of Rugby Operations Nigel Melville said. "Our College and Club National Championships were held in May, the Women's Eagles are prepping for the Women's Rugby World Cup in France, and the Men's Eagles have qualified for next year's Rugby World Cup in England."
Smith & Forge Hard Cider is available in 16-ounce singles, 4-pack cans and 12-pack 12-ounce cans.
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