Smith & Forge Hard Cider and USA Rugby: a scrum made in heaven

Smith & Forge Hard Cider and USA Rugby: a scrum made in heaven

CHICAGO, Ill. -- USA Rugby and the USA Eagles today announced a new partnership with Smith & Forge Hard Cider, the Official Hard Cider of USA Rugby.

“Smith & Forge is all about bringing back the grit and greatness of hard cider and USA Rugby could not be a better fit for our brand,” said Smith & Forge marketing manager Royce Carvalho. “Just like the blacksmiths of old who inspired our name, the men and women of USA Rugby are tough, hardworking and strong…. And after a hard-fought match, they’re going to love a cold can of Smith & Forge.”

As the official Hard Cider of USA Rugby, Smith & Forge has rights to use USA Rugby marks on products and marketing materials, in addition to gaining on-site visibility during official USA Rugby National Club Championship and domestic national team events. Sponsorship communications and activations will target legal drinking age rugby fans, players and USA Rugby members. Smith & Forge plans to bring its custom Smith & Forge arm wrestling machine to the Eagles’ international friendly matches across the country and also to offer samples of the crisp, hard cider. The Smith & Forge arm wrestling machine will be on-site during some of the biggest matches, including games against Scotland, Japan and Canada throughout June in Houston, Carson and Sacramento. Smith & Forge will also be activating at the USA Eagles vs. the New Zealand All Blacks game on November 1 at Soldier Field.

"Smith & Forge is an exciting new brand and USA Rugby couldn't be happier to have such a sponsor in this thrilling time for rugby in the United States," USA Rugby Chief Executive Officer and President of Rugby Operations Nigel Melville said. "Our College and Club National Championships were held in May, the Women's Eagles are prepping for the Women's Rugby World Cup in France, and the Men's Eagles have qualified for next year's Rugby World Cup in England."

Smith & Forge Hard Cider is available in 16-ounce singles, 4-pack cans and 12-pack 12-ounce cans.

For more information, visit or and follow @SmithandForge on Twitter.

About MillerCoors
Through its diverse collection of storied breweries, MillerCoors brings American beer drinkers an unmatched selection of the highest quality beers steeped in centuries of brewing heritage. Miller Brewing Company and Coors Brewing Company offer domestic favorites such as Coors Light, Miller Lite, Miller High Life and Coors Banquet, as well as innovative new products such as Miller Fortune. Tenth and Blake Beer Company, our craft and import division, offers beers such as Leinenkugel’s Summer Shandy from sixth-generation Jacob Leinenkugel Brewing Company and Blue Moon Belgian White from modern craft pioneer Blue Moon Brewing Company. Tenth and Blake also operates Crispin Cidery, an artisanal maker of pear and apple ciders using 100 percent fresh-pressed American juice. The company imports world-renowned beers such as Italy’s Peroni, the Czech Republic’s Pilsner Urquell and the Netherlands’ Grolsch. MillerCoors also offers pioneering new brands such as Redd’s Apple Ale, Batch 19 Pre-Prohibition Lager, Third Shift Amber Ale and Smith & Forge Hard Cider. MillerCoors seeks to become America’s best beer company through an uncompromising promise of quality, a keen focus on innovation and a deep commitment to sustainability. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company. Learn more at, at or on Twitter through @MillerCoors.

Overall Rating (0)

0 out of 5 stars
Add comment

Comments (1)